Seminar 4-Magnifying our message: translating research via the media

Seminar 4-Magnifying our message: translating research via the media

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Topic – Magnifying our message – translating research via the media.

Zoom link (1-2pm) https://uni-sydney.zoom.us/j/82810023847

1:00pm “Media 101: maximising interest in your work”  Julie Dwyer

Julie’s experience spans communications, media and stakeholder management roles across the health, NPO, education, industrial services and manufacturing sectors over 20+ years. With a degree in engineering, Julie is highly experienced in research translation and distilling complex information into key messages and calls to action for consumer audiences. In her former role at the Australian Physiotherapy Association Julie created opportunities for a physio voice in mainstream media across many topical health areas, including commissioning research on tradies health which received national TV, radio, print and online coverage. Julie is currently the communications and engagement manager at Eastern Melbourne Primary Health Network.

1:30pm “How do we get the attention of the media and the public? Questions and answers session – Julia Timms

Julia Timms has decades of experience in health communications and the media.
She began her career in the UK as a local newspaper cadet before moving up to national newspapers on Fleet Street. She moved to Sydney in 2001 and joined 60 Minutes as a producer in 2004. After eight years travelling the world, she moved back to the UK for a short stint and joined the Royal National Institute for the Blind’s fundraising and comms team working on high-profile events including a Gala with Her Majesty, The Queen.
Julia then worked as a senior producer with the 7 Network, where her work producing a feature-length documentary on the Lindt Siege won awards. She moved into health PR in 2016 joining The George Institute for Global Health, working across media, comms, govt relations, events, and advocacy. She is now head of media and communications at Victor Chang Cardiac Research Institute. She has also worked in consultancy working with key executives and leaders of the Law Council of Australia, Catholic Health Australia, and the Australian Workers’